The CarrotCast Podcast for Real Estate Investors & Agents (business)

Not every investor is the same - and that definitely rings true for Jon Tran. Jon left med school to partner up with his brother, where together they’ve built a pretty slick operation. Jon lives in San Diego, but 99% of his deals are fix n’ flips and buy & holds in rural Wisconsin. This allows him to hyperfocus on his lead gen and marketing. Today you’ll not only get a raw inside look at what led to this wild transformation story, but also what he’s learned, and what’s crushing it for him right now.

Direct download: Ep_200_Jon_Tran.mp3
Category:business -- posted at: 2:00am PDT

We’re living through history right now. COVID-19 has brought on a ton of change in a very short amount of time. News headlines are nonstop, but we still have a lot of questions. What do I do? How can I prepare for the next few months? What about the economy, the housing market, the next recession? Well, that’s why this podcast is my message of encouragement to you, my analysis on what the future holds, and what you should be doing to double down in the most trying times. Here we go...

Direct download: Corona_1.m4a
Category:business -- posted at: 4:28pm PDT

This one might apply to seasoned investors as much or more than the new guys. Whether you’ve been in the game for 10 weeks or 10 years, we all feel like giving up at some point, whether it’s on little stuff like our marketing, our sales skills, bringing in leads, or our business as a whole, and sometimes even our families. This week, Adrian’s going to give you 3 key questions to ask yourself, to encourage, motivate, and keep you on track, when you start to question why you started in the first place. Listen in.

Direct download: 6_Rookie_Investor_Mistakes_6__Youre_Giving_Up_for_The_Wrong_Reason.mp3
Category:business -- posted at: 9:07am PDT

In our 4th and final episode in our series covering direct mail for real estate, we sat down with Christina Krause of Postal Impact. We dove in deeper to discuss tracking, training, metrics, and all of the insanely strategic things Christina does for her clients. So get out a pen, get comfortable, and get ready to learn all about what your direct mail campaign may be missing: data.

Direct download: Ep_199_Christina_.mp3
Category:business -- posted at: 2:00am PDT

You might be wondering why we are doing a whole series on direct mail when we are web guys at heart. The answer to this is momentum. You’ll want to focus on consistency and predictability in order to gain momentum for your business. The more marketing channels you add, the more consistency you will create as things ebb and flow. Todd Swaggerty is a pro when it comes to direct mail for real estate. In this episode we will set your expectations and show you how to create a direct mail strategy that works!

Direct download: ep_198_audio_.mp3
Category:business -- posted at: 2:00am PDT

Direct mail marketing should be a part of any successful marketing campaign. In this series, we’re sitting down with some of the industry’s top marketing experts to demystify the direct mail process, to get tactical about your direct mail marketing, and to show you exactly how to get started on any budget. We’ll let you know how to optimize, who to target, and what you should be paying attention to. We’ll teach you how to leverage your direct mail and walk you through how it relates to your marketing mix!



Direct download: Ep_197_Todd.mp3
Category:business -- posted at: 2:00am PDT

Want more motivated house sellers using direct mail? We’ve got you covered. Listen to real estate’s #1 experts in direct mail teach you exactly what thousands of investors and agents are doing to bring in more high-quality leads, at a lower cost, without the headache. In this 4-part series, we answer all your questions on Budgets, Lists (including ones you never knew about), Who to target, When to target, Frequency, Follow-up, Mail pieces, Testing, and more! Whew, that’s alot! Can you even handle this?

Direct download: Ep_196.mp3
Category:business -- posted at: 2:00am PDT

If you’re having trouble closing the deal, you might be missing two things. 1) Confidence that you are the right solution to a seller’s problem, and 2) A solid understanding of your seller’s objective. Adrian is going to give you a peek inside the head of a motivated seller as he shares this story of how he was able to close a deal with someone who otherwise never would’ve dealt with a real estate investor. Want to know how he did it? Tune in.

Direct download: 5_Adrian.mp3
Category:business -- posted at: 1:59pm PDT

One of our missions here at Carrot is to help you grow that freedom, grow that flexibility, increase those finances and finally make the impact that you want to make. That's really the entrepreneurial dream that we're all after, is getting that freedom, flexibility, finances, and impact.

One of the ways to do that is by what we call stacking your leads.

Stacking your leads means finding one thing that works and then stacking more things on top of that. It adds diversification. It makes it to where you can really scale better and go deeper into your market.

One of the ways that a lot of people are doing that is with cold calling.

Now, the cool thing about any kind of marketing, whether it's direct mail, cold calling, anything at all offline, radio and TV, is your website if you do it right, is actually going to help amplify all of that marketing.

Every single day whenever you're putting out that marketing, people are taking out their cellphone and they're going to the internet and they're going to research you. Your company name, the phone number on your direct mail pieces, or the phone number you're calling from, possibly your personal name and your competitors.

If you have a tight strategy and you're leveraging Carrot to rank well and then perform amazingly on mobile and convert those people into leads and build credibility, you're going to be winning more of those deals. Every single day there's tons and tons of deals are lost because people aren't focusing on the performance side of their online performance side of their offline marketing. People are dropping balls in leaky buckets everywhere when prospects are hitting the web, after seeing your online marketing ... Or after seeing your offline marketing or getting a cold call from you and you're not closing the deal on your website.

This call right here is about cold calling. Amazing, amazing clients of ours, Max Maxwell and Tony Robinson, they were at the CarrotCamp recently here in Roseburg, Oregon at Carrot HQ and they really showed how they're on their own journey to go over $100,000 a month. At that time at CarrotCamp, they were already at about $900,000 in wholesale profits, which is amazing!

The primary source for that is cold calling amplified by their Carrot website and a little bit of pay-per-click that they're doing. We said, "You know what, Max, Tony? Come into my office, let's talk about what you guys are doing in the cold calling. Let's go up a couple levels."

We're not going to get into the weeds in this call, but we're talking about what these guys are doing to pull out so many deals in their market with cold calling. What processes and what tools they use. Also, who they're hiring and how to pay them. 

They dive into it fully here and they also talk about a new tool that they released, which is really, really cool, that they have been using and their students have been using.

In addition to that, we actually brought Max onto a training program that we created this last year called the Market Leaders Reveal training program. It's a 10 week, 10 person training where we walk you through the top eight to 10 clients of ours, or just some top eight to 10 clients of ours who are crushing with different types of marketing where online amplifies all of it. One of those types that Max is using, once again, is cold calling.

He dove into that process in crazy great detail. At the end of this call, I'm going to give you a link that you can go to get that training, to invest in that training. You get access to everything that Max has, including the cold calling scripts and tools he uses and all that stuff to amplify what you learn in this particular episode.

Without further ado, I'm going to introduce Max Maxwell and Tony Robinson to talk about how they do cold calling, how they're pulling out so many deals in the market with cold calling, and I'm just insanely proud of these guys and to have them as a part of the Carrot community.

Learn from them, and I'll meet you on the other side of this podcast with the link where you can access our Market Leaders Reveal training.

Enjoy and be sure to hit us up on Facebook, please give us a rating on iTunes, watch other episodes on YouTube, or read the Carrot blog and share your thoughts. We’d love to hear them!

Direct download: EP127_Max__Tony_Cold_Calling_Audio_10-31-18.mp3
Category:business -- posted at: 2:00am PDT

We’re entrepreneurs. We want to take on the world on our own. We dive in with ambition, get caught up in the hustle, and become so focused on our goals that the “how” becomes more important than the “who”. This week, Adrian is sharing his story of how he’s found more success by surrounding himself with the right people (who most would consider his competitors) and how this has helped him become more successful in his market change his family tree. Listen in


This is a conversation that needs to happen. It’s what most agents and investors are already thinking, but nobody’s talking about. There’s a massive disconnect in the real estate industry, but times are changing, and your customers are changing. Some really might not like what I have to say in this episode, but the ones who pay attention are the ones who will prevail over the competition, and most importantly, serving their customers better than anyone else knows how. Ready for a paradigm shift? Listen in.

Direct download: Ep_194_.mp3
Category:business -- posted at: 2:00am PDT

If you’re frustrated, struggling to get momentum and feel like you just can’t crack through, you might need to pivot. You might need to make a change in the way you’re trying to get deals. Knowing when to make that change and having backup options for your business is what separates the successful investors from those who give up. That’s why Adrian is going to lay out a clear plan that saves you from frustration and helps you win in the long game.


You’ve heard me talk a lot about becoming an authority. By using the right content, you can position yourself to be the expert in your market or in your niche. Shemeika Fox is doing just that. After participating in our 30-Day challenge, Shemeika has been able to take her marketing to the next level. With unique listing videos and the ability to position herself where people are looking, Shemeika Fox is quickly becoming Santa Cruz’s real estate expert!

Direct download: Ep_193_Shemeika_.mp3
Category:business -- posted at: 2:00am PDT

It’s really easy to want to look at other successful investors and copy their techniques. It can be tempting to dive right into making cold calls or sending out mail, throw up a website, and call it good, meanwhile hoping that we can win by just working harder. But... the one missing piece to your hustle just might be your messaging. If you haven’t learned exactly how your market and the people in it tick, you’ve set yourself up to fail. Hit play to hear how you can become the authority in your market. 


Meet Peter Lorimer. He’s responsible for over 30 #1 Hits, the host of his own Netflix series, and an agent that is dominating his own niche in real estate. Today, you’re going to learn how Peter positioned himself as an expert, created and dominated a brand new niche, built an insanely powerful brand, where 90% of his leads come through social media, and most importantly, how he does all of this while having the time of his life. Carrotcast.com

Direct download: ep_192.mp3
Category:business -- posted at: 2:00am PDT

Welcome to a brand new series hosted by our very own coach Adrian Nez! Over the years, Adrian has built and scaled a valuable real estate investing business that brings him freedom. He’s a man who walks the talk, and he’s wildly passionate about helping investors succeed, which is why we’re having him on to help you avoid the costly mistakes he sees every single day. So, save yourself the stress and heartache, let us give you the shortcut to success, and start to grow a business that finally sets you free.

Direct download: 1_Putting_Money_Over_Marketing_w_Adrian_Nez.mp3
Category:business -- posted at: 1:07pm PDT

Standing out from the pack and becoming the expert in your field is critical to your success. Nate Kennedy is the expert when it comes to creating a marketing strategy for investors and agents alike. Using his 3-pillar system, Nate can help his clients to bring in leads and close deals by helping them to become the celebrity in their field. Using the tips offered here, you will be able to create a content plan that builds momentum and creates success for your business!

Direct download: Ep_191_13_01.mp3
Category:business -- posted at: 2:00am PDT

Doubts. We all have them pop into our head, telling us why we can’t do something, making us fearful of taking the next step, even causing us to slip into a depression. If we let them, these doubts can paralyze us and keep us from reaching our goals… So how do we flip the script in your mind so we’re not constantly being dragged down? I’m going to let you in on a private call with a good friend of mine and share with you how I manage to keep moving forward when I’m at my worst.

Direct download: Ep_149_How_To_Punch_Fear_In_The_Face.mp3
Category:business -- posted at: 1:30pm PDT

Once in awhile you are given the opportunity to sit down with someone who has truly changed your life. Jay Papasan has done this for me and countless others with his tools, talks, and books. The ONE Thing is a highly recognized, national best-seller, that has changed the way people run their businesses and live their lives. Listen in as we talk about setting goals, thinking like a CEO, giving back, and finding the ONE thing you can do to get yourself to where you want to be.

Direct download: Ep_190_Jay_.mp3
Category:business -- posted at: 2:00am PDT

Are you used to the feeling of always behind? Are you playing catchup and planning your quarter after it’s already started? I’ve been there too. Listen to this final episode in my mindset series as I show you how to get clear on your most important objectives for 2020 so you can make the biggest impact possible.

Direct download: 7_The_Pre-Loaded_Year__How_to_Avoid_Being_Behind_the_8-Ball_in_2020.mp3
Category:business -- posted at: 12:10pm PDT

As a business owner, investor, or entrepreneur, you’ll have to make shifts as you grow and scale your business. Since starting Carrot I've learned a number of lessons about optimizing myself both personally and professionally. I was pumped to sit down with Brady for an in-studio session diving into some of the biggest challenges and lessons I have had to learn as we grow this business from nothing to $10 million.

Direct download: ep_189_Brady__3.19.28_PM.mp3
Category:business -- posted at: 2:00am PDT

There are two skills that every entrepreneur needs in order to be successful. Negotiation & Leadership. They also happen to be the most difficult and time-consuming to learn. That’s why we’re introducing you to Steve! Steve leads a brokerage of over 150 agents, where he’s honed his skills as an expert negotiator, investor, and leader of people. In this interview he breaks down his best questions, scenarios, and tips around negotiation. Listen, be inspired, take notes, then go close lots of deals like Steve.

Direct download: Ep_188_Steve.mp3
Category:business -- posted at: 2:00am PDT

Here are my 3 Promises To You for this episode: 1) Get insight into the biggest mindset shifts I made in 2019 (one can change your life), 2) You’ll have a clear plan for 2020 w/ my UPDATED planning process, and 3) Access to my NEW & improved goal setting templates. In case you missed it, listen to this replay of my annual EPIC planning call or catch the video replay and get access to all slides and assets at carrot.com/epic

Direct download: Epic_2020.mp3
Category:business -- posted at: 6:35pm PDT

If you have been a real estate investor for any amount of time, you’ve probably heard of BiggerPockets. May of 2019, I was honored to be the second guest on the BiggerPockets Business Podcast. We got to talk about my personal journey with finding my unique abilities, how to build an iconic brand, and how to master my content bullseye framework. Listen in for an episode that’s a little different this week, and be sure to check out all of the cool things that BiggerPockets has to offer real estate investors. 



Direct download: Ep_187.mp3
Category:business -- posted at: 2:00am PDT

Do you have a clear framework that shows you the blind spots in your business? Do you have a defined strategy that reveals weaknesses and threats to your business? Today I want to show you the process that our leadership team uses to protect our business and set us up for massive success going forward. Listen in!


Robert is already a successful agent and has closed several deals through Carrot as an investor, but he wants to ramp things up. On this call, Trevor lays out the exact content marketing plan to help him build authority in his market, reveals the strategy shifts he needs to make with his investor and agent Carrot websites, and teaches him how to ramp up his credibility and close ratio! Listen in to get a behind the scenes look at the journey of someone just like yourself. Let’s dive in. Carrotcast.com

Direct download: Ep_186_11_Dec.mp3
Category:business -- posted at: 2:00am PDT

Over the years, I’ve crash-tested dozens of ways of setting goals, both personally and with Carrot. Nothing has been more effective and brought more focus and alignment than this right here. The new year is just around the corner. And if you don’t already have your sight sets on clear, measurable goals for work and at home, now’s your chance. Listen in to find out how we do it. Let’s crush it next year. Carrot.com/epic


Being an entrepreneur can be lonely. If you aren’t plugged into the right information, connected to the right people, or in a space where you can ask questions, your business is going to suffer. Mike Hambright has been investing in real estate since 2008. Since then he has been busy with investments, coaching, and finding ways to give back and add value to others. Today we talk about the impact of community, plus what Mike has learned this year from some of the top investors in the country. Listen in. Carrotcast.com

Direct download: Ep_185_Mike_.mp3
Category:business -- posted at: 2:00am PDT

You’re working in your unique ability when you have more energy at the end of the day than before you started. Is this you? Or are you coming home every day wishing you had enough energy to show up for your family and you’re not even remotely excited to face the next day? That was me before all of my hustle and grind almost caused me to lose my family - the ones I was working so hard for. Don’t go another day without doing this one simple exercise that completely changed my life. Carrot.com/energy

Direct download: 4_Are_You_Full_of_PIE_How_to_Get_Back_Your_Personal_Impact__Energy.mp3
Category:business -- posted at: 3:37pm PDT

We all have bad days. Stuck in a funk, bummed out, just not feeling it... this was me last week. But, I realized something needed to change. I needed to deal with my ANTS - Automatic Negative Thoughts. This episode isn’t about real estate, ya’ll. This is about how to be happy, how to amplify others and how to show up every day giving your absolute best. I’m going to share with you how I went from being reactive to being proactive, took control over my thoughts, flipped the switch, and regained my momentum.

THE CONVERSATION:

2:49 - Recognizing that you're in a funk.
6:53 - If you’re like me - ambitious, but low on willpower, you might need habit triggers.
9:35 - What are ANTS? And how do our thoughts affect how we feel physically? We can do everything to make sure we show up our best every day, but sometimes forget to care of our minds.
11:07 - PANTS: Positive, Aspirational, New Thoughts Inject positivity into your brain! "This is easy!" "I can do this forever" "My energy is high!"
15:03 - Stop letting the negativity around you weigh you down. Use your energy for positivity, add value, add growth, and get excited about what you're doing!
16:37 - Own your thoughts with affirmations for specific situations and tell your thoughts where to go.
22:32 - Future pace: Be grateful for what you have in the moment and have a vision for where you are heading.
28:32 - Create a culture of energy within your business. Become a power plant for energy. What companies like Dutch Bros and Carrot are doing in rural America to make an impact on millions of people.
33:20 - Wrapping it up… We’re launching ASK CARROT! A weekly Live Q&A with Trevor. Head over to Carrot.com/ask or YouTube.com/InvestorCarrot starting February 14th at 1 PM PST to ask him anything!


One of the biggest derailers of our success is limiting beliefs. We all have them. It’s the negative thoughts that stand between us and the person we want to become. But, the struggle that most of us have is the ability to recognize those thoughts and actually get past them. This is one of the biggest mindset shifts that happened in me, that has allowed me to build, grow, and scale something that I’m passionate about and that truly makes an impact. Find out what’s stopping you. Listen in.

Direct download: 3_How_to_Recognize_and_Squash_Limiting_Beliefs.mp3
Category:business -- posted at: 11:00pm PDT

If you’ve listened to the CarrotCast in the past, you’ll know that we’ve done a few episodes on land and how beneficial it can be for your portfolio! Today I am super excited to sit down with Willie Goldberg who has been a real estate investor for 2.5 years. While most people throw away land leads, he’s made $1.6 million in the last 12 months! Listen in while we discuss how he got into land, what he’s doing to capture leads, and to learn his strategy of how he plans to close 500 land deals over the next year!



Direct download: ep_183.mp3
Category:business -- posted at: 2:00am PDT

Are you clear on the person you want to become and are you okay with the person you are becoming? If not, then you might be where I was just a few years ago...successful on the outside but something deeply missing on the inside. I had everything, but I was miserable. I needed a clear vision and a way to get there. Today I’m going to share the exact process that I used to create and live out my dream life, so you can go do the same. Listen in.

Direct download: 2_Live_a_Life_Worth_Waking_Up_For-_How_To_Craft_Your_Vision_Story.m4a.mp3
Category:business -- posted at: 11:09am PDT

When I first started the CarrotCast in 2016, I knew I needed my first guest to be someone positive, knowledgeable and motivating. The first person I thought of is Tom. In that 1st episode, Tom brought his incredible energy and dropped lots of real estate knowledge. Tom has one of those personalities that are infectious. His enthusiasm makes you feel like you could accomplish anything. He’s back with us today to discuss mindset, marketing, and what he’s learned over the past 3 years at WholeSaling, Inc. CarrotCast.com

Direct download: Ep_182_Tom_Krol_.mp3
Category:business -- posted at: 2:00am PDT

Today I’m going to walk you through how I begin to plan out my entire year, to make sure I’m laser-focused on what’s most important. There’s an exact process that I follow to hit the reset button on my business, gain clarity and alignment with my team, and re-energize so we can head into the next year ready to make a massive impact. Join me in this brand new series where I’m tackling the #1 key ingredient every entrepreneur needs to understand in order to be successful… MINDSET. Let’s dive in.


Whether you are an agent or investor, using the right marketing strategies is critical to your success. You need to get leads in the door, but with so many options, how do you know where to go all-in? We hear from clients all of the time that doing the marketing work is too much work or that it is too expensive. When you are doing the wrong things, it can be. But when you are able to implement smart strategies and create a unique selling proposition, your business will begin to market itself.

Direct download: Ep_181_In_Studio_With_Brady_6_11.mp3
Category:business -- posted at: 2:00am PDT

Growing and scaling a business can be a huge challenge for some entrepreneurs. You can be pouring your heart and soul into something and still feel as if you are dragging your feet through the mud. In this Truck Talk, I wanted to share some thoughts on mindset, thinking bigger, and knowing how to shift within your business without losing your focus. Growing your business, and reaching the next level is 100% possible when you take the time to follow these steps. Listen in. CarrotCast.com

Direct download: Ep_180_Truck_talk_new_411.mp3
Category:business -- posted at: 2:00am PDT

How Many deals are slipping through the cracks due to a bad follow-up process - or even worse, no process at all? In this final episode of Trevor’s Marketing Truck Talk Masterclass, he lays out 4 crucial tips our best customers are using to double their lead-to-close ratio! Stop losing leads to your competition… Listen in! Visit https://carrot.ly/Az8C for the entire series.


Within just a few years, Big Block Realty has grown from a small one-room office to the fastest-growing brokerage in the state of California! By focusing on what the agent needs to successfully sell real estate, Big Block is able to attract some of the best talent in the game. Today, Sam Khorramian breaks down their insanely-effective content and sales funnel strategy for both agents and investors. Ready to stop chasing business and instead have it chase you? Sam's here to tell you how. CarrotCast.com

Direct download: Ep_179_Sam_2_.mp3
Category:business -- posted at: 2:00am PDT

Marketing can be overwhelming. Intimidating. Massively distracting! Between social media, PPC, SEO, Facebook ads, not to mention all of your offline marketing, how on earth do you decide what to focus on?! Trevor is going to simplify it for you. He’s going to lay out the exact steps you need for scaling your marketing efforts, 1 thing at a time. Oh! And if you missed Part 1 of this episode, go back and listen to “How to Scale Your Marketing With MATH, Not EMOTION!” Enjoy!


With more competition in a crowded market, your ability to execute a sale has never been more important. That’s why we’ve brought back the most-listened-to CarrotCast guest of all time, the master of sales psychology, John Martinez. John has spent years perfecting his sales process, coaching and consulting real estate investors, helping them ensure that they're closing every closable deal at the highest margins possible. Listen in and let him walk you through his best scripts, word-for-word! CarrotCast.com

Direct download: Ep_178_John_Martinez_.mp3
Category:business -- posted at: 7:52am PDT

If you view your marketing simply as an expense, you’re doing it wrong. GOOD marketing should be an investment. The problem is, most people don’t know how much money to budget and where to spend it! That’s why Trevor is going to lay out the exact formulas and numbers you need to be crunching in order to have effective marketing that produces consistent lead flow. Listen in! Visit https://carrot.ly/Az8C for the entire series.

Direct download: 8_Part_1_of_2__How_to_Scale_Your_Marketing_With_MATH_Not_EMOTION.mp3
Category:business -- posted at: 12:47pm PDT

For Keith Sant, Kind House Buyers is more than just the name of his business, it is how he conducts business and his life. I first got to know Keith just a few weeks ago at our most recent CarrotCamp, and right away I was struck by his hunger, drive, and gratitude. These are the things that have led him to create a very successful wholesaling business in the Pacific Northwest. 

 

Keith believes in treating everyone the same. He talks to his sellers the same way he talks to investors. He grew up not having much, so his sincere gratitude for all he’s achieved shines through when you talk to him about his business. 

 

A while back, Keith heard a podcast I did about CarrotCamp, the benefits, the highlights, and what people could expect to take away from the event. He knew it was something he needed to attend, but he wasn’t making the 100k per year that he needed to qualify… yet. 

 

“Don’t wish it were easier. Wish you were better.” - Jim Rohn

 

Instead of feeling defeated, Keith got down to it and closed the deals he needed to. He was able to close 8 in one month, in a very competitive market nonetheless. Needless to say, Keith made it to the next CarrotCamp, and we were thrilled to have him join us. 

 

In The Beginning

 

In order to get where he needed to be, Keith knew he had to buckle down and do the work. Before real estate, Keith was working in screenprinting. He never referred to himself as an entrepreneur, but he has always known he wouldn’t be able to work with someone who didn’t value him or his contribution. 

 

Eventually, Keith went back to school. There isn’t a degree for entrepreneurs, so he studied marketing instead. Why? Because he didn’t think he was that great at it, so he figured he should learn. 

 

Real estate was always an interest, but the entry barrier seemed too high. He had a friend in Texas doing flips and wholesaling houses. Keith worked with him for a while, then brought his business to the Pacific Northwest. He worked hard, got his first wholesale deal, and it was on from there. This year he’s looking at doing about 25 deals, with an average profit of $15,800. 

 

Initial Marketing

 

Bandit Signs

 

Keith started with bandit signs and a lot of them. To be effective, the signs needed a few key elements. 

 

  • Keith got an easy to remember, repeating digit phone number
  • The phone number was HUGE so people could see it
  • He included his website as it was something people could remember and look-up when they got home
  • He was strategic in where he put the signs. He didn’t put them in downtown Seattle. He put them on the outskirts of town He put a sign in the middle of nowhere that turned into a 30k deal. 
  • On average, Keith drops 120 signs per month. His rule is to put out 2 signs whenever he goes out. 

 

Having a website up before making his big marketing push was important. People told him he didn’t need a site or that a basic one-page site would do. However, Keith knew that a great site would showcase his message, mission, and sincere intent to help others. His site looks great on mobile devices, catching the attention of all those people who may be interested in his offer as they drive by. 

 

The Craigslist Strategy

 

Craigslist is still one of the best ways to generate cheap leads. Keith’s strategy included a few key steps. 

 

  • He had two different versions of his ad. One introduced his company and services, the other was a bit more personal. 
  • He posted in the services section under real estate services, moving services, and other places where his competition wasn’t. 
  • He posted one ad every Friday, with each ad being up for 4 weeks. At any time, Keith would have 4 ads up in one place or another. 
  • Keith set up a separate phone number for Craigslist, helping him to know where the leads were coming from. 

 

Investor Carrot offers a great resource to help you kick off your Craigslist campaign to generate quality, low-cost leads. 

 

“When others were out drinking on a Friday night, I was putting up signs or home placing Craigslist ads.” 

 

All of Keith’s hustle worked. His first check was for $8,900. 

 

Keith’s Marketing Mix Today

 

Keith’s marketing strategy today still incorporates Craigslist and bandit signs, but he’s added a few other elements to his marketing strategy. Today, Keith’s leads come from a variety of places. 

 

  • Bandit Signs
  • Craigslist
  • Investor Carrot
  • Ringless Voicemail
  • Social Media
  • Facebook Marketplace
  • Organic Traffic 
  • Paid Ads - PPC

 

PPC has been instrumental for Keith. He’s been able to close 1 in 10 leads this way. Recently, PPC costs have driven people away from this method of marketing. This has opened the doors for people who want to use PPC to drive more high-quality leads to their websites. 

 

The Importance of Mindset

 

Throughout Keith’s journey in real estate, he’s learned that he needs to keep the right mindset. By consistently doing all of the small things each day, Keith was able to build a business that he is proud of. He went to school, he learned the business, and he got to work. He didn’t give up and that is what has led him to the life he’s leading today. 

 

The way he operates his business is simple. He wants to work with people he likes, doing deals that really help everyone. He knows people may take advantage of his kindness, but the way he looks at it is that it’s an inexpensive way to weed out the bad people from his life. 

 

I recently challenged our listeners to do some push-ups each day, doing one more than they had the day before. I’ve watched Keith crush this challenge, putting up his videos and numbers each day. It is this mindset that is helping him to grow his business into something bigger. 

 

Consistency is inspiring. While the flash in the pan is eye-catching, the person who is doing the work day in and day out, will ultimately be the bigger inspiration to those around them. They may not have been inspiring others on day one, but when they are doing 150 push-ups in a row, people are going to notice. 

 

Follow Our Guest:

 

Check out Keith’s website Kind House Buyers

 

You can find Keith on LinkedIn

 

Kind House Buyers on Facebook

 

Mentioned In This Episode: 

 

CarrotCast Episode 102 - CarrotCamp Spring 2018 Real Estate Investing Mastermind for Market Domination

 

CarrotCamp - The 2-day event to change your mindset, business, and life. 


Investor Carrot’s Craigslist Resource

Direct download: ep_177_Libsyn_.mp3
Category:business -- posted at: 2:00am PDT

When every other agent and investor is offering the same not sacrificing your commissions? What’s the catch? There isn’t one. Let me just walk you through the most effective, actionable steps and catch-phrases you can start using to craft your own irresistible offer - just like how I’ve grown my previous businesses, Carrot, and how our top customers are closing more deals than anyone else. Let’s go! Visit https://carrot.ly/Az8C for the entire series.


How mindful are we when it comes to the things you are saying? Not just to the people in front of you, but online as well? We have a very meaningful departure from our usual topics today, and instead, we wanted to focus on a topic that’s becoming more and more prevalent...cyber-bullying. Carrots own Joaquin Ortiz shares his story of family member and legendary marathon runner, Dr. Frank Meza, who was recently impacted by cyber-bullying. Listen in to learn how we can play our own parts in being more mindful.

Direct download: Ep_176_Audio.mp3
Category:business -- posted at: 2:00am PDT

How many of your deals fall through because your buyer decided to back out at the last minute? Or maybe you offered everything you could think of, but they still weren’t convinced that you were the solution they needed. Throw out everything you thought you knew about sales. I’m going to teach you an entirely new perspective. Start shifting the way you speak to your prospects and stop letting deals fall through the cracks. Listen in. Visit https://carrot.ly/Az8C for the entire series.

Direct download: 6_People_Dont_Buy_Products_They_Buy_Better_Versions_of_Themselves..mp3
Category:business -- posted at: 1:20pm PDT

Let’s welcome back a returning guest and one of my all-time favorite dudes, Daniel Digiacomo. Daniel is a pro when it comes to building a buyers list and adapting to a changing market. He started in real estate about 10 years ago as a landlord, and is now dominating the Baltimore, MD market in wholesaling. Today, we talk about the brass tacks on the recently passed legislation in Illinois affecting wholesalers. Is Wholesaling really illegal in Illinois? What’s this mean for me as an investor? & More! Listen in!

Direct download: ep_175_b.mp3
Category:business -- posted at: 2:00am PDT

“The market is saturated.” We hear this a lot lately. We know there are floods of new agents and investors coming into your market, wanting a piece of the pie. Competition is real. But we’re going to tell you why this shouldn’t be a concern for you, whether you’re new or experienced. The good news is that this happens in near every industry, and there are specific things you can do to stand out from your competitors. Trevor’s going to share with you one of the most important lessons he’s learned in his career, through working with tons of real estate investors and now agents. Hear from a master marketer on how you can stand out and build authority in your market. Listen in. Visit https://carrot.ly/Az8C for the entire series.


Tyler Ford is our first ever 3-time CarrotCast guest - and there’s a good reason why! A few years ago, Tyler was at a crossroads in his business where he was either going to get out of the game, or decide to go all in. Now, he’s owning search results for a variety of terms in his market, finding creative ways to do more deals as an EXP agent and investor, and wholesaling multiple deals per month! He’s pretty glad that he decided to go all in. Listen in to hear his story and implement his strategy. carrot.com/tyler

Direct download: EP__174_Tyler_Ford.mp3
Category:business -- posted at: 2:00am PDT

You can find plenty of strategies and hacks about “How to reach your key demographic” or “How to find your ideal customer”, but the biggest problem is most people tend to skip over this one fundamental piece of all marketing. It’s the thing that separates the successful from the struggling. It’s the thing that removes all obstacles between you and your customer. It’s what you can’t afford to miss. Hear what it is in this week’s marketing truck talk with Trevor. Visit https://carrot.ly/Az8C for the entire series.

Direct download: 4_The_Biggest_Marketing_Mistake_You_Cant_Afford_to_Make.mp3
Category:business -- posted at: 2:24pm PDT

Ever feel like you’ve “lost your edge?” After experiencing a few big wins and some serious income growth, it can be a real bummer when you’re just not moving forward like you used to. It’s almost like we’re not as hungry, so we forget how to hunt! You feel like you’ve gotta bust through the brick wall… you need to find your motivation…and get back to your youth! Well, I don’t have a magic age-reducing serum that will make you feel 22 again, but I can tell you the exact mindset shifts I’ve made that have allowed me to show up with a tenacity that I haven’t seen in myself in a long time. Listen in now and find out how to get your gusto back. (no age-serum required)


In this 15-Minute Marketing Truck Talk, Trevor begins to walk you through his content bullseye framework. He'll be teaching you exactly how you can increase your credibility and build authority through easy-to-shoot videos, so you can beat out the competition in your market. Listen in to hear some of our best, most simple tactics you can start implementing in your business today. Visit https://carrot.ly/Az8C for the entire series.
https://carrot.com/credibility


Six years ago, Dave Brown gave up his real estate license to build a business that served the lifestyle he wanted to create.

He wanted to prove people wrong. The vision was to create a machine that generated a steady flow of motivated seller leads on a daily basis.

He put in the work and soon started closing multiple deals per month in a competitive market.

But here’s the catch…

He did it with no cold calling, no direct mail, no employees, all online, all organic traffic. Fast forward to today - He’s leased out his entire business for multiple 5 figures per month!

Now Dave finally has the time to pursue his passions and do what matters most in life.

Listen in to find out how he did it!


There are 3 ways to grow any business…Get more customers, Increase the frequency of purchases, or Increase the average order size. Today Trevor is going to teach you his best tactics for each one! This will be a quick mix of what we do at Carrot and what our best customers are doing. Listen in to find out how you can start getting the most from every deal. Visit https://carrot.ly/Az8C for the entire series.

Direct download: Marketing_Truck_Talk_2.mp3
Category:business -- posted at: 3:00pm PDT

Anthony Beckham became an agent just 3 years ago, but has kept a keen eye on the industry disruptions taking place. Even with his fair share of success, he was still anxiously treading on commissions and hustling to find the next deal. But we noticed his hustle. And we noticed how he was doing business differently than other agents. So... we invited him into Carrot HQ pick apart his entire strategy and mindset. Listen to our conversation to learn what he’s doing, so you can stand apart and build a business that brings true financial freedom. CarrotCast.com


Get ready for some big, juicy knowledge bombs! We're putting our weekly live show "Ask Carrot" on temporary hold, but we still want to bring you as much value as humanly possible! So, we thought to ourselves "What better way to teach you marketing than to tap into the mind of the smartest marketer we know!" In this special 15-minute Marketing Masterclass, Trevor's going to teach you how to make people fall in love the way you do business, so they become your biggest advocates and best referrers. Here we go! Visit https://carrot.ly/Az8C for the entire series.

Direct download: Marketing_Truck_Talk_1.mp3
Category:business -- posted at: 12:20pm PDT

I used to think that if I just worked hard enough, I could make something big happen… I would feel a real sense of accomplishment… I could be in a spot where I could rest and finally be happy with my efforts. But, it wasn't until this one thing that I'm about to share with you that everything started to change for me. As our business grows at a rapid rate, I’m continually forced to step back and reevaluate everything we’re doing and get back to my ‘why’. Listen in and find out how you can get away from the grind, do more of what matters, and break free from stressful, crazy workdays.


How the heck do you as a real estate agent compete with Zillow and the big “iBuyers?” You beat them at their own game. In this Live Ask Carrot, Trevor breaks down the current shift that’s happening in the real estate industry, what you need to be looking out for, and how agents and investors working together is going to be crucial if you want to stand out.

Direct download: ASK_22.mp3
Category:business -- posted at: 5:29pm PDT

For a lot of us, real estate is the gateway to financial freedom. But trying to close a deal while you’re still working a 9-5 can be a struggle! If you’re just getting started and you’re trying to replace your income, you need to hear Dennis Fassett’s story. Dennis is a successful investor with a family and a full-time job. He’s going to teach you exactly how you can bring home the bacon even with limited time and resources, plus why he chooses to keep his day job.

Dennis’ Snapshot:

“Real Estate Marketer” in the Metro Detroit, MI market + 4 other markets.
Got his start in real estate just before the economy crashed.
Direct Mail + Carrot are his two main lead sources.
He has 4 business partners that he “farms” leads out to.
He generated 77 Deals in 2018.

Follow our guest:

Dennis’ Blog: http://www.dennisfassett.com/
Connect with Dennis on Linkedin: https://www.linkedin.com/in/dennisfassett/
Connect with Dennis on Facebook: https://www.facebook.com/dennis.fassett


About a year ago, we connected with a new member here at Carrot, and he's one of the most passionate, action-taking, just hustlers, that you'll find out there.

I was so impressed. He joined Carrot a week or two later. He was up here in Oregon at our Carrot HQ for the very first CarrotCamp, and it was just really, really amazing, and I was crazy impressed seeing what he had been doing in Dallas, Texas, as a solo operator, using some crazy, crazy, creative marketing.

You're going to be hearing about some of that marketing here on this call, but that's not the end story.

When I was down in Dallas a few months ago, I met him and his two business partners, and since the time I'd first met him, about a year ago, he formed a partnership with two other local investors.

Since then, they've really scaled up their business in a big way, and they've done it by carving out a niche to where they can close deals that most other investors in their market can't.

They have other investors sending them deals all the time that say, "Hey, we can't figure out how to make this a deal," and they make them deals.

There's one deal that he talks about on this podcast where the person was going through foreclosure. He was able to help save the house. They stayed in the house, and he gave them money, $20 grand or whatever it was, for her daughter's wedding, and not just that, they're going to end up making a really, really, really big payday at the end of this because they are creative with their deals.

That was the deal that everyone else looked at and said, "There's nothing here," and he turned it into a $30,000+ payday and helped the seller in a big way, and that seller's just eternally grateful.

I want to introduce you to Tang Nguyen and his business partners with The Odd Brothers, Fred and Eric. Two amazing dudes, as well, and listen to their story. Be inspired by how they saw collaboration, not competition, with other people in their market. See how they're being creative and thinking about deals in different ways.

When entering a tighter market, you need to be more creative with your deals. You need to find ways to collaborate with other investors, not be competing with them, and shift that mindset, you all.

This is a collaborative industry. When you look at your competition as competition and not as a collaboration, that's when it gets really, really hard. That's when you're out on an island by yourself.

They get emails and text messages every single day from local wholesalers and flippers who say, "Man, I've got this deal. I don't know how to structure it. Is this something you can handle?"

Introducing Tang Nguyen, Fred, and Eric from The Odd Brothers, and an amazing, amazing story. Dive in.

Direct download: EP122_Tang_Wynn_Audio_10-01-18_REV.mp3
Category:business -- posted at: 10:15am PDT

While being raised dirt poor (literally), his parents worked 16 hour days in the sun. He had no education until he came to America at 9 years old, dropped out of High School at 17, and moved into his girlfriend’s mom's trailer to start a new life. How does one insecure, shy kid turn into a money-making, content-producing machine?

His name is Khang Le and he’s a massive action-taker.

He brings more energy than anyone we know and he’s here to teach you how you can change your life.

In this inspirational, yet tactical conversation, you'll hear about:

Khang's business model as a real estate investor and why he chooses not to do fix-n-flips,

How he nets $250k/month across 4 markets, all deals done virtually,

His strategy for direct mail, cold calling, and virtual assistants,

and the difference between owning a job and owning a business.

Follow our guest:

Follow Khang on Instagram @khang.wtm https://bit.ly/2ZGpZAh

Khang Le’s Wholesale to Millions on YouTube https://bit.ly/2F5LSSf

Mentioned in this Episode:

How to get convert more leads from the cold calling you’re already doing: https://youtu.be/DK3ZYr1NDTk

How Come That Idiot's Rich and I'm Not? https://amzn.to/2gdgXYF

‘The Secret’ Documentary: https://bit.ly/2YDg2Hv




As we continue ‘Content Is King’ month, it wouldn’t help you very much if we didn’t teach you how to actually get eyeballs on your content. This week we show you how to create compelling content that is specific to your ideal customers, how to publish consistently without it taking all your time, and most importantly, how to turn your audience into leads. Catch the replay on Youtube.com/investorcarrot or LIVE Thursdays at 1 PM pacific on Facebook.com/investorcarrot or Carrot.com/ask.

Direct download: ASK_21_How_to_Get_Your_Content_Seen.mp3
Category:business -- posted at: 3:27pm PDT

Before the success of growing Carrot, came a slew of failures and struggles. If it weren’t for making a few massive mindset shifts through the years, I wouldn’t be where I am today. In this speech from Max Maxwell’s live event, I shared with 1,000+ wholesalers the most crucial realizations and steps I had to take in order to break free from the grind, regain my happiness, and build a valuable business that is worth waking up for. Don’t waste another minute trying to do it alone. Hit play.

“You can have everything you love in life as long as you give up what you don’t love.”

Mentioned in this Episode:

Follow me on Instagram @trevor.mauch https://www.instagram.com/trevor.mauch/

EP 143: You Must Go DOWN Before Coming UP:
https://carrot.com/blog/down-before-up/

My Daily Habit Tracker: https://carrot.com/habits/

My Revolutionary Energy Audit Process: https://carrot.com/energy/


August is “Content is King!” month at Carrot! The biggest roadblock we hear from our customers when it comes to content is “I don’t know what to talk about!” Well, you’ve got the time, the money, and the expertise… all you need is the right idea! We’re going to walk you through our framework for how to create more of what your customers want to hear most (all without a big budget or team.) Stop struggling when it comes to putting out content! Tune in and find out how we do it here at Carrot. Catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask


I'm crazy excited about today's guest. Let me introduce you to Tyler Ford because his story is exactly why we do what do here at Carrot.

People ask us why we do what we do. It's not for the lead generation side of things.

That's what we do.

That's how we help our clients crush it and grow predictable, consistent, profitable businesses. They finally have freedom, flexibility, finances, and can make an impact. That's why we do it. That's what we do.

Why we do it is exactly Tyler's story. He's gonna walk through how he was ... he's been in real estate for 20 years, and he was about to give up his entire business January of 2017, and he made one change that he's gonna be talking about on the episode of the CarrotCast that made 2018 the best start to his real estate career he's ever had, the happiest he's ever been in his business, and he's also growing and growing his businesses.

It's still just him and his wife flipping but he's growing his agent business and he's insanely happy. He's gaining momentum, and every one of us wants momentum.

As entrepreneurs, momentum is so, so important. When you don't have it, you can feel it. You're down, you're out, you're getting stressed, you're tired. You just don't feel like you're doing the right things. When you have it, nothing can go wrong and that's where Tyler is right now.

So, if you guys wanna know how he unlocked that momentum, and how he went from almost giving up his 20-year real estate business January of 2017 to now, completely shifted, happy, most profitable as ever, he's gonna tell you.

But first, he mentions a couple episodes of the CarrotCast in here that changed his life, and some of these things were some of those pivotal points for him that changed his mindset, that got him thinking in a different way.

So, key into those podcast episodes.

One of them is my Five Non-Negotiables episode. We've actually done this one twice, go back in the archives in iTunes or on CarrotCast.com. Find that one about my five non-negotiables.

That one changed my life and Tyler mentioned it changed his life as well.

There are a couple other resources in there, too. I want you to go to oncarrot.com/Tyler, T-Y-L-E-R, and you're gonna be able to go to this episode if you're listening to it on iTunes or watching it on YouTube, and you're gonna be able to download Tyler's formula that he developed in conjunction with our formula during 2017 that helped him get that momentum.

So, this is basically a process of formula that you can follow if you're in a spot in your business to where you're not having as much fun as you wanna have or it's not as profitable as you wanna have it.

You might even be thinking about giving up, or you don't have the momentum. This formula Tyler walks through is exactly how you can get it.

Without further ado, let's welcome in Tyler Ford.

Direct download: CarrotCast_EP92_Tyler_Ford_Audio_3-9-18.mp3
Category:business -- posted at: 2:00am PDT

Chris Cooper, author of Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey, knows what it’s like to burn out as an entrepreneur. He’s built valuable businesses but has also been on the edge of bankruptcy. He’s here to share his story that many of us can relate to. Trevor and Chris talk about the ugly side of entrepreneurship like not being able to step out of the day-to-day, and what happens when you finally make the money you wanted, but your still not happy. With the right advice at the right time, here’s some advice on how you can get through it.

Follow our guest:

Chris on LinkedIn: https://bit.ly/2NZJ7Yq

Chris’ business: https://twobrainbusiness.com/

Chris’ Podcast: https://twobrainbusiness.com/category/blog/podcast/

Take “The Four Phases of Entrepreneurship” Test at https://twobrain.com/

 

Mentioned in this Episode:

Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey by Chris Cooper: https://amzn.to/32yKctN

Clockwork: Design Your Business to Run Itself by Mike Michalowicz: https://amzn.to/2VMZ1oV


Going from a 1 man shop to building a team? Taking your small team to a larger enterprise? This is for you. Scaling a business is fun, but challenging. There will be growing pains! On this Ask Carrot replay, our VP of Growth, Kiley, covers the vital questions to ask yourself as you grow, as well as the motivation and mindset shift you’ll want to make in order to beat stress and stay happy while chasing big, ambitious goals. Catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

06:00 The first question to ask before you decide to grow your business. Ask yourself WHY. Define success for yourself.

08:00 “When motivation fades, discipline starts to carry.” Define your non-negotiables.

09:00 Setting goals is easy. “The future is never a solution to the present.”

11:00 #1 The biggest challenges of scaling a business: Exposing weaknesses, Frustrating communication, Disrupting process, and Magnifying risk.

13:00 “Your job is to solve problems. We are a company full of problem-solvers.”

15:00 Your vision should be a simple promise and a contract with yourself. You have to stay in touch with your promise throughout the years.

16:00 Your customers are your best consultants. “The best way to build a brand is by making and keeping promises.”

17:00 “What marketing channels do I use to upscale my wholesale business? Facebook, Adwords, direct marketing?” Start with SEO, then Google Ads, then Facebook.


20:00 Sometimes people get so siloed in what they do that they lose sight of the overall vision of the company. “Nobody is too good to do anything.”

22:00 #2 Stress Management: Did you know that stress physically changes your brain and increases your perception of threats? Simply being aware of this is key to managing your stress. Assume the best in one another.

24:00 #3 Patterns and Processes: As time marches on, it is natural

28:00 Perfect data doesn’t exist. Everything you do won’t be a home-run. You’ve got to be willing to disrupt your own process.

29:30 “How would I teach this?” Take time to document processes as you build your company

33:00 Business isn’t life. “Growth for the sake of growth very rarely leads to long-term satisfaction” Pick great business partners.

Mentioned in this episode:

If I Had To Start All Over Here's What I'd Do To Close A Deal Within 60 Days Using 100% Online Leads https://www.youtube.com/watch?v=U3nrWvNKIYk&list=PLTngSzzM_XqX4wgRLpP9zP0X-Uhn0u2e1&index=7&t=1s


We love Krista Mashore because she practices what she preaches (and what we preach!)

In this episode, she lays out her tried and true 6-month strategy that her coaching students are implementing to go from 1 deal a month to 5, 10, and 15+ deals per month! There’s no BS, no hype, just real stories and real results.

We'll cover: What types of videos you should be creating as a real estate agent, how often you should be posting to social media and how to use your videos as Facebook ads, Why you don't need a video person or fancy equipment when starting out, and who you should hire as you grow your business.

Listen in and learn how to start building consistent, predictable lead flow so you can finally gain back the freedom you’ve been working so hard for.

Follow our Guest:

Krista Mashore's coaching: https://kristamashore.com/

Krista on Facebook: https://www.facebook.com/kristamashore

Krista's fabulous, high converting Agent Carrot website: https://www.kristahomes.com/

Krista's 1st appearance on the CarrotCast: https://carrot.com/blog/realtor-marketing-strategy/

Krista on Instagram: https://www.instagram.com/_homesbykrista/?hl=en


If you’re spending money on Pay Per Click (Google ads) to drive leads to your website, you need to make sure that you’re (1) not wasting money on bad clicks and (2) actually converting those clicks into leads and deals. On this live replay, Brendan breaks down his best practices for those getting started in PPC: The pros and cons of Google Smart Campaigns, How to structure your keywords, and how to build credibility. Watch the replay on YouTube and catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

10:00 Trends Brendan sees with PPC: 

14:00 Throwing away leads and leaving money on the table because they’re not local to you.

18:35 The Pros and Cons of using Google Smart Campaigns. How it might be costing you more money than you think.

26:00 The biggest mistakes in PPC and how to structure your keywords

36:00 How to calculate your budget for PPC

44:30 The #1 Thing you need to nail down before paying for PPC: Your about page.

51:00 What’s a good cadence or maintenance plan for my campaign & The problem with #1 or #2 spot in Google

58:00 “Have you experimented with YouTube ads?”

Mentioned in this episode:

The most important page on your website: https://carrot.com/blog/most-overlooked-but-important-page-on-your-website/
How to calculate your max cost-per-lead: https://carrot.com/blog/max-cost-per-lead/
Carrot’s PPC report: https://carrot.com/ppc-report/

Direct download: 3_Keys_You_Need_To_Know_for_PPC_in_2019.mp3
Category:business -- posted at: 2:34pm PDT

You need a coach. Someone to show you your blind spots, to call you out when the going gets tough. That's why I recorded this episode for you. This episode is for anyone asking themselves “What is this all for? What am I working towards?” If you or your team are stuck in the day-to-day and struggling to see the bigger picture, you need to define your hall of fame. Listen in and don’t wake up one more day without getting back to your ‘why’. Carrot.com/energy

Direct download: EP_163_What_Every_Entrepreneur_Needs_To_Know_Your_Hall_of_Fame.mp3
Category:business -- posted at: 2:00am PDT

Carter Steph is no newbie to real estate. Last year, he and his team brought in over $1 Million in net profits, while closing on about 20% of their leads. In this episode, he shares what he’s focusing on to stretch his margins, how they dramatically increased their lead-to-close ratio, and what key advice he has for investors that DON’T have a big marketing budget. Listen in and don’t forget to Subscribe to the CarrotCast on Apple Podcasts! CarrotCast.com


We want you to get more leads. To help you get more leads, we give you the tools help you show up when people search for you online. We know it’s easy to get overwhelmed by SEO. Today we break it down for you in an easy-to-understand way. We cover: What Google looks for, How to stand out, Best Practices, AND what to do if you don’t have any time to write a blog post or tinker with your website. :) Catch the replay at https://youtu.be/QRQ_5XLnKXs and join us LIVE Thursdays at 1 PM PST on Carrot.com/ask

Direct download: What_You_Need_to_Know_About_SEO__Ask_Carrot_17.mp3
Category:business -- posted at: 4:27pm PDT

**Warning: This interview is unconventional, unapologetic, and 100% authentic!** What separates those who are dominating the real estate market from the rest of us? They’re good at this one thing... getting more people’s attention. When everyone is offering the same thing, you need a way to stand out! Today, Mike shares his story of how he quickly went from the “new guy” to the beloved “Digital Mayor” of his town, by just being himself. Listen in to find out how you can hone in your marketing and messaging to become the go-to guy or gal in your city.

Follow our guest:

https://www.realestatemarketingdude.com/

 


Still trying to figure out Facebook ads? Are your ads just not pulling in leads or costing you too much? Today, Kiley Newbold, Facebook Ads guru and Carrot’s VP of Growth, is going to answer your burning questions. It’s time to start closing more deals from Facebook!

Get the free guide on How to Fix Any Facebook Campaign here: https://carrot.ly/VVUP

Watch our Facebook 3-Step optimization guide video: https://youtu.be/iayEKliMnWc

2:00 Should I use a different Facebook pixel for my buyer and seller sites? If your an investor, Yes. Agent? The same pixel will work great. Here’s why…
4:00 Your message to motivated sellers vs cash buyers
5:00 “What should I do with negative comments?” Make your skeletons dance, or turn a bug into a feature. It’s a risky thing to think of Facebook as an outbound ad platform. It’s engagement driven and users expect to be engaged with. Facebook will actually reward you for engaging in ads with people
11:38 “Do I need to post to my page every day? Every week?” “How often should I post to my facebook business page?” Posting to your page matters, but it also doesn’t matter. Here’s how facebook organic reach works vs paid ads and why it’s important to be strategic about the content your visitors are going to see.
17:03 “What do I do if my ads aren’t performing?” This is sort of like asking what to do if your car isn’t working. Fortunately, we’ve developed a 3-Step framework for troubleshooting Facebook Ads. Here are the 3 things to check when your Facebook ads aren’t performing: https://carrot.com/facebook/optimization-guide/

Catch us live every Thursday at 1PM PST on Facebook or Carrot.com/ask


Are you struggling to compete in a flooded market? Find out how you can stand out, branch out, and take that next big step in scaling your business. RJ and Cassi are wholesalers from Dallas, TX who have done deals in over 25 states and are growing at a rapid pace. You’ll hear their marketing tactics, Facebook ad strategies, apps & tools, and how they bake purpose into their business to find fulfillment doing what they love!


Follow our Guest:

RJ & Cassi's Carrot Site: http://www.titaniumprops.com/

Titanium Investments on Facebook: https://bit.ly/31sqjnm

RJ Bates on Facebook https://www.facebook.com/RJBATESIII

Cassi DeHaas on Facebook: https://www.facebook.com/cassi.dehaas

Mentioned in this Episode:

https://www.quickbase.com/

https://gsuite.google.com/

https://www.yellowletterhq.com/

https://calltools.com/

https://gusto.com/


In this very special truck talk, Trevor tackles a variety of questions, from how to balance family and the entrepreneur lifestyle, key marketing concepts every business owner needs to understand, and which mammal Trevor would most like to wrestle. There's something in this episode for everyone! Enjoy and don't miss us Thursdays at 1 PM on facebook.com/investorcarrot or carrot.com/ask

Direct download: N_Part_12_Its_A_Trevor_Truck_Talk_TAKEOVER__Ask_Carrot.mp3
Category:business -- posted at: 3:00pm PDT

In part 2 of this very special truck talk, Trevor tackles a variety of questions, from how to balance family and the entrepreneur lifestyle, key marketing concepts every business owner needs to understand, and which mammal Trevor would most like to wrestle. There's something in this episode for everyone! Enjoy and don't miss us Thursdays at 1 PM on facebook.com/investorcarrot or carrot.com/ask

Direct download: N_Part_22_Its_A_Trevor_Truck_Talk_TAKEOVER__Ask_Carrot.mp3.mp3
Category:business -- posted at: 1:31pm PDT

YouTube star, Real Estate DO-RU, and friend of Carrot, Max Maxwell is back on the podcast to share exactly how he's built a wildly successful wholesaling business from scratch and what he’s doing to crush his revenue numbers year after year. You’ll get to hear: Max’s RVM and cold calling strategies, but more importantly why he’s shifting away from it and putting more energy into his biggest lead source.

What you need to focus on as a one-man-shop, and the keys to growing your team.

The #1 tool his team is using that creates more inbound opportunities, more intelligent conversations, and builds trust and credibility with sellers.

How to stay consistent with your marketing in order to catch sellers at the perfect time.


How to cold call without getting hung up on.

And where he’s finding cash buyers.

Follow our guest:

Max on YouTube: https://bit.ly/2QJqpSO

Maxon Instagram: https://bit.ly/2wC1dED
Max’s Carrot Site: https://www.cashhomestriad.com/

Mentioned in this Episode:

EP 127: Cold Calling Their Way to $900k in Profits. How Max Maxwell and Tony Robinson Have Used Carrot and Calls to Their Advantage: https://carrot.com/blog/real-estate-cold-calling-success/

EP 77: Closing 25% of His Leads: How Does Max Maxwell Leverage Online Marketing and Inspirational Storytelling to Close 1 in 4 Leads: https://carrot.com/blog/leverage-online-marketing-for-real-estate/

EP 124: Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business w/ Trevor Mauch: https://carrot.com/blog/multi-million-dollar-real-estate-business/

EP 143: You Must Go DOWN Before Coming UP: https://carrot.com/blog/down-before-up/

https://www.reirail.com/


Did you know the #1 site in our whole system as far as lead volume goes is a land investing site? Yep, you read that right... an investor flipping land. Why? Less competition. No rehabs, contractors, or toilets. So many investors are throwing away good leads! On this replay of AskCarrot, we'll show you how our members are using Carrot to attract and convert thousands of land sellers and buyers per month. Want to get into land? Dive in! Catch the YouTube version at https://youtu.be/PJ0D4gm4QPY and join us live every Thursday at 1 PM - Carrot.com/ask or Facebook.com/investorCarrrot

11:20 “We’re not just teaching you how to get leads, we’re teaching you how to be better marketers.”
13:30 Looking at Carrot’s highest-performing land website Case studies with Carrot and land - Luke Harris is doing 8-10 deals per month https://www.thefarmfinders.com/
16:40 How to do a land deal, step-by-step
19:00 The two types of land you can get into
24:00 Supply and Demand: How direct mail, Google, and cold calling, craigslist, and
33:30 Keywords to target when buying and selling land
44:30 What types of online content should I be creating for my land website to attract more sellers?
52:35 The math behind land deals: Shoot for tripling your money.

Find out how to generate land leads online with Carrot: https://carrot.com/site-types/land-buying-websites/

Mentioned in this episode:

Websites for buying and selling land:
https://www.landwatch.com/
https://www.landandfarm.com/
https://www.land.com/
https://www.landhub.com/

Find out how to generate land leads online with Carrot: https://carrot.com/site-types/land-buying-websites/


Luke Harris’s Carrot land site: https://www.thefarmfinders.com/

Jack Bosche’s land resources: https://landprofitgenerator.com/

https://www.househeroes.com/the-dos-and-dont-of-selling-vacant-land/

Top CarrotCast episodes on land:

EP 79: [Case Study] How Luke Harris Flipped 50+ Pieces Of Bare Land This Year: https://carrot.com/blog/land-investing/

EP 47: Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land In 2017: https://carrot.com/blog/flipping-vacant-land/

EP 142: He’s Flipped 4,000 Pieces of Land… Why It’s An Amazing Time To Start w/ Jack Bosch: https://carrot.com/blog/flipped-4000-pieces-of-land-jack-bosch/

Direct download: Flipping_Land_In_2019.mp3
Category:business -- posted at: 2:00am PDT

Extensive research and data compiling by Postal Impact finds that an investor’s biggest missed opportunity is their follow-up sequence.

Surprisingly, less than 20% even have one, yet a whopping 60-70% of your deals come from having a good follow-up sequence!

In this episode, Christina Krause is going to show you some of her best lead-gen strategies on how to attract more motivated sellers using data you probably already have. She's a seasoned real estate investor with a wealth of knowledge on what works in today's shifting market. She also shares exactly how they're crushing it with direct mail. Her company, Postal Impact, is all about making your probate marketing simple, painless, and automatic.

We'll also be talking about how to go into new markets, what it means to scale personal attention, and how you can use data and automation within your business. Enjoy this special episode!

Watch the full YouTube video at https://youtu.be/2uoPo0xZPJI

Full show notes at https://carrot.ly/y7HJ


How burnt out are you from spending so much of your time cold calling while still not closing enough deals? We brought on the real estate industry’s cold calling guru, Beau Hollis from Louisville, Kentucky to teach us how he closes 1 deal for every 150 cold calls made, when most investors need about 600 calls to get a deal! Yes, he’s closing 8-10 deals per month, mostly cold calling! Listen in now to get his best secrets and his simple foolproof cold calling script that will cut your time on the phone in half so you can make some dang money and get back to spending your time doing the things that you love… which is probably not making cold calls.

Direct download: EP_158.2_Beau_Hollis.mp3
Category:business -- posted at: 2:00am PDT

Agents, are you worried about Zillow running you out of business? You shouldn’t be. We’re going to show you EASY ways to outrank them in Google with content, credibility, and Carrot. Skip ahead to 27 minutes to get the juicy details and head over to YouTube https://bit.ly/2Wu9Gbz to catch the replay of this week’s LIVE Ask Carrot. Catch us live every Thursday at 1 PM PST on Facebook, YouTube, or Carrot.com/ask

9:30 “Trevor, how can I get into real estate investing with limited funds?”

13:00 Brian Rockwell's story of transitioning from school teacher to a successful investor

27:00 How to control the conversation around your brand online with “The Content Bullseye”

30:00 Hacking Google: how to use suggested search terms to find your niches

34:00 Deconstructing Zillow’s entire online strategy

Mentioned in this episode:

From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell: https://carrot.ly/P3qx

Direct download: How_to_Beat_Zillow.mp3
Category:business -- posted at: 2:00am PDT

EP 156: [Republish!] What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch

In markets, with little competition, the product and the offering are often the most important factor that a prospect uses to decide what company to work with. But in a cluttered market, with lots of competition, like today’s real estate world… credibility has grown to trump “product” as the main decision factor that can make or break your next deal.

So, what are the top 5% of real estate investors and agents doing to build more credibility in the market to make their competition irrelevant while their competition tries tactic after tactic to catch up?

Trevor dives into specific examples and lays out his “Credibility Score” theory to help you determine what you should fix asap to build your credibility even more.

Listen to our other episodes at www.CarrotCast.com

Direct download: Trevor_Mauch_-_Crediblity_Full_Audio.mp3
Category:business -- posted at: 2:00am PDT

On this replay of our weekly Live Ask Carrot Call, Trevor and Adrian walk you through the exact steps to take to close your first deal in 60 days. We dive deep into PPC, going through proven examples of strategy and budgets. We also do a little bit of site conversion breakdown and get into successful Facebook ads near the end! Don’t forget to catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

Direct download: If_I_Had_To_Start_All_Over....mp3
Category:business -- posted at: 2:00am PDT

Do you feel like you should be further along by now? Do you feel like like you’ve been slaving away, but you're still stuck in the same daily grind? Are you waiting for that breakthrough where the budget isn’t so tight anymore, where you’re not overwhelmed by all the projects you have going in, where you can finally take that trip with your spouse that you’ve been dreaming of? If so, this podcast episode is for you. It’s time to water your bamboo. Listen now. Renew your mindset. Reap the benefits. CarrotCast.com

Direct download: Water_Your_Bamboo.mp3
Category:business -- posted at: 2:00am PDT

On this short recap of yesterday's LIVE ASK Carrot, we show you quick and easy changes you can make to your Carrot site that will help you stand out from the competition and convert more visitors into leads. If you missed the live show, check out the replay on Youtube.com/investorcarrot or Facebook.com/investorcarrot. And, don't forget to check out the block post at https://carrot.ly/03CE. Plus, shout out to Jonathan Tran with athomebuyers.com for the stellar podcast review!


Sometimes all we need is a little inspiration. Someone further down the road to guide us. Let Steve Londeau be that guy. Growing up in Detroit, Steve got off to a rough start but soon realized he had the ability to change his life. Real Estate was his vehicle of change. He’s built a very successful wholesaling business that has set his family of 7 financially free. Hear his story where he walks you through his tactics, his marketing methods, how he built a team, AND what his single biggest lead source is.

 

Follow our guest:

Steve’s Carrot Site: https://www.stevebuyshousesfast.com
Steve on LinkedIn: https://www.linkedin.com/in/stevelondeau/

 

Mentioned in this Episode:

The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: https://carrot.ly/_c3m

Direct download: EP_154_Steve_Londeaus_Sucess_Story.mp3
Category:business -- posted at: 2:00am PDT

In an increasingly crowded market where your marketing costs are going up and your ROI is going down, what do you do? Don’t get discouraged. On this replay of our weekly LIVE show, Trevor walks you through why you need to ramp up your marketing in order to outlast the competition and gives you practical advice on how to increase your credibility with buyers and sellers so you can close more of leads you have coming in. Listen in! Catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask

11:50 Why your ROI is suffering
21:20 #1 Close the Credibility Gap... “Your customers are searching for burrito reviews, why would they not search for you?” Read this blog post: Inside the mind of a motivated house seller blog post: https://carrot.ly/leyd
22:20 “You not only have to be discoverable, but you have to be available.”

25:30 How do you preframe someone? What should you say on phone calls? Check out this episode: The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: https://carrot.ly/_c3m
28:30 “Your customers are looking for ways to be able to trust you.”
32:00 #2 Have Multiple Profit Strategies
37:30 “The way to increase your conversion rate is simply by building more relationships.”
42:45 Doing creative deals from other investor’s “bad leads”. https://carrot.ly/_c3m

44:00 Serve the strategy AND serve the person.
47:50 What's your credibility score? https://carrot.ly/3wue
52:00 #3 Spend More! In an increasingly crowded market where your marketing costs are rising… If your online ROI is dropping, don’t cut off those marketing arms. Find out why.

59:00 Recap!

1:05 A short story to get you motivated... Never give up!

 

LINKS:

Inside the mind of a motivated house seller blog post: https://carrot.ly/leyd

The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: https://carrot.ly/_c3m


EP 122: 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers” https://carrot.ly/_c3m

Direct download: My_Online_Marketing_ROI_is_Taking_a_Dive.mp3
Category:business -- posted at: 2:00am PDT

I’ve never had a real job. I’ve spent my entire adult life building businesses, but not ones that made me happy. Like a lot of entrepreneurs, 80% of the work I was doing was draining my energy, until one day I decided I couldn’t take it anymore... I quit everything. I set out to build a business that would GIVE me energy, UNLEASH my potential, and FUEL my passion. It wasn’t easy, but I did it. And with a little guidance, I believe you can too.

Direct download: Ep_153_How_To_Build_A_Business_Around_Your_Passion.mp3
Category:business -- posted at: 2:00am PDT

Why is video content key to staying relevant in real estate and how do I actually create effect videos for my business? Trevor is going to walk you through real-time examples of the types of videos you need to shoot, exactly what you should be saying, and how to optimize your videos so they help you rank higher in Google, build credibility, and close more deals. Catch us live every Thursdays at 1PM PST on Carrot.com/ask, Facebook or YouTube.

Direct download: Ask_Carrot.mp3
Category:business -- posted at: 2:00am PDT

Are agents and investors in danger of becoming obsolete? The answer depends on IF you’re executing this one thing in your business right now. On my way back from a real estate agents mastermind in Beverly Hills, I was stuck on this question, in a world where we increasingly rely less on human interaction and more on artificial intelligence and automation. So, I looked to the past for answers, specifically, the Stock Market Crash of 1987, when I had an epiphany... you’re going to want to hear this.

Find out how to get people to like you, trust you, deliver better results,

how to win over any of your skeptics,

and how Agents can become the ‘digital mayor’ of your town.

 

Direct download: EP_152_Will_Real_Estate_Agents_be_Relevant_10_Years_From_Now.mp3
Category:business -- posted at: 2:00am PDT

Adam “Big Sip” Johnson had no home internet, an AOL email address, and a Carrot site. His partner Brent just started investing in real estate 2 years ago. Somehow they’ve managed to bring in tons of leads and close more deals using methods that are so simple, anyone can implement them. Learn how to make Facebook ads convert for less money. How to use UBER as a free, money-making lead source. And, hear how they wake up happy, find fulfillment, and have more FUN doing what most of us stress over.

Direct download: EP_149_Investor_Secrets_Netting_100kmo_Using_UBER_and_Facebook_ads.mp3
Category:business -- posted at: 2:00am PDT

On this episode of the Carrot Cast, I invited a guest on named John Martinez. John is probably ... Not probably. He is the leading sales trainer in the real estate investing industry. I had a chance to meet him in person finally after following him for quite some time down in Dallas at a mastermind, at the Investor Fuel Mastermind that we're a part of. John blew me away at his presentation down there. I really loved kind of the role-playing that he did up on stage, talking through the way that high achieving and high performing real estate investors negotiate and discuss the transaction with sellers.

What we're going to do is you're going to learn a lot about John's story, but then about 10, 15 minutes in, we're going to dive in knee deep on role-playing, and basically walking you through every step of the way, all the way from hopping on the call, to meeting the seller in person first, what you say, how you prepare them, how you set expectations, exactly word for word what to say. This stuff is pretty darn amazing.

Now, the cool thing about this is this call isn't just, hey, jot this script down, because that's not it at all. What John teaches you is the fundamentals behind why these work, so now you can be empowered to go out there as someone who understands psychology and understands how to actually really, truly serve your sellers and your prospects, all right?

I want you to completely shift and transcend your current mindset on how you're currently talking with sellers.

Direct download: CarrotCast_EP96_John_Martinez_Audio_4-03-18.mp3
Category:business -- posted at: 2:00am PDT

Some might call us crazy, but we call it committed. Not only do we have a big announcement today, but we are giving away Bose speakers, Carrot SWAG, and by the way... all of our secrets on how to build a successful brand and an audience of evangelists. The same secrets that grew a bootstrapped, rural-America startup to one of America’s fastest-growing companies. If you’re in this for the long game, you need to hear this episode. Listen in & join the International #carrotday at Carrot.com/celebrate.

Direct download: Carrot_Day_launch_episode.mp3
Category:business -- posted at: 2:00am PDT

Trevor and Adrian break down the marketing, mindset, and business model that our most successful customers are using, as well as ourselves internally, at Carrot. These methods work if you put them to work! Don’t miss it on this replay of our weekly live show Ask Carrot.

Catch us LIVE every Thursday at 1 PM PST on Facebook or Carrot.com/ask

Direct download: Ask_Carrot_5.mp3
Category:business -- posted at: 2:00am PDT

You’ve tried direct mail, you’ve tried cold calling, you’re on social media... you’re hustling every single day, but you’re just not getting the results you need. Something has to change. That's why we brought Laura on the show today. She’s a 30-year real estate veteran who has had massive success and wants to share exactly how she is closing 8 out of 10 deals and getting a consistent stream of quality, motivated leads. Listen in, take notes, and start executing the next-level strategies to help you build the business that sets you free!

Direct download: EP_148.mp3
Category:business -- posted at: 2:00am PDT

Sometimes our biggest challenge when growing a business is conquering the false limitations that we place on our own potential. Today, Kiley Newbold and Trevor Mauch are talking about the real struggles of scaling a multi-million dollar business, how to build systems and teams that unleash you, and what being an entrepreneur really means. Prior to Carrot, Kiley helped grow the Color Run to over $70MM in revenue as VP of marketing and built a Facebook ads marketing firm for real estate investors.

Direct download: EP_147.mp3
Category:business -- posted at: 2:00am PDT

Carrot CEO Trevor Mauch, Adrian Nez, Kiley Newbold, and special guests Max Maxwell & Daniel DiGiacomo went LIVE on this last episode of Ask Carrot to dive into how they've all built teams, all in different phases of their businesses. Delegating, building a team, hiring... whatever you call it... bringing other people in to help you grow your real estate investing / agent business is critical to gaining freedom and scaling. 

26:24 -Daniel, what’s your current team look like What mindset shifts did you have to make to scale your business?

30:00 - The Delegation Wheel concept

36:30 - “Max, I hired my first remote person in November. I close my first deal Monday in Fort Worth. I’m in Maryland. What’s my next hire to plan for?”

40:30 - There are different levels of investors out there. You need to find someone that is on your journey. - Max Maxwell

43:43 “How are you getting over perfectionism, Daniel?”

44:40: “Max, What have you learned about remote employees, what others might call VA's?”

47:30 - “What tools are you guys using for your teams?”

56:00 - “What CRM are you guys using?” See below!

1:03:00 - “When did you guys start using AdWords?”

1:09 - Max Maxwell on building the buyers side - “Every deal has to sell.”

1:11:00 -”what service do you guys recommend for RVMs?” See below!

1:15:00 - “As a beginner new investor who hasn’t done one deal yet, can Carrot core plan can get us good leads?”

1:18:00 - "Expensive is relative."

LINKS:
Use coupon code “Carrot” for Wholesaling Elite 2019 at https://www.wholesalingelitelive.com/
Claim you spot to CarrotCamp at CarrotCamp.com
Follow Daniel: https://www.instagram.com/danieldigiacomo/
Follow Max: https://therealmaxwell.com/
Follow Adrian: https://www.instagram.com/the_adrian_nez/
Follow Kiley: https://www.instagram.com/thekileyg/
Follow Trevor: https://www.instagram.com/trevor.mauch/

Tools:
https://www.investorfuse.com/
https://www.reirail.com/
https://slack.com/
https://www.voxer.com/

Direct download: Ask_Carrot_3_Audio.mp3
Category:business -- posted at: 2:00am PDT

Chris went from Firefighter to employee at a house flipping business making money for his boss, to going it alone (and failing the first time)... and finally made things click and over 2 years went from $0 to $1.4M in revenue. Hear his journey, what made wholesaling finally work for him in a big way, and why he didn't quit when he burned through his whole marketing budget with no results.

3:04 - A look at Christian’s business: wholesaling since 2014, recently launched a private lending arm and property management arm, and plans to launch a full-service investment firm in 2019.

5:11 - How to turn a dead lead into $14,200 of commissions.

6:33 - Growing from $330 gross revenue during his first year to $1.4 million in gross revenue in 2018.

8:12 - From firefighting to real estate: how he made the transition and who helped him on his journey.

11:09 - “My girlfriend found a Groupon deal for real estate license”.

15:31 - Making an incredible comeback from failing as a real estate agent.

16:32 - How to talk with sellers and study the various personality types.

21:01 - How being transparent in your business can get you more deals.

22:45 - Why owning your credibility and reputation will ultimately help you close more deals.

27:34 - Christian's marketing plan for hitting $3 million in revenue this year + His current ROI and cost per deal.

34:31 - What to do when your online leads aren't converting.

36:31 - Christians unique strategy for finding buyers.

46:35 - What’s changing with MLS?

55:03 - How to make more money on the same deals you’re already closing.

58:35 - The one thing you should be focusing on as an entrepreneur.

Direct download: EP_146.mp3
Category:business -- posted at: 2:00am PDT

"How can I compete with Zillow when it comes to SEO?" Adrian Nez, an industry expert in SEO for real estate, and I show you how to do it, what WORKS, what HURTS and dive deep into what most sites are doing to crush rankings. Skip ahead to 1:02:21 to see how it's possible to outrank Zillow in SEO rankings.

9:05 - What makes my Google ranking drop?

14:00 - What can I get penalized for in Google? What about bad backlinks?

18:16 - "I hired a sketchy SEO company a year ago and my rankings are taking a tumble.

24:18 - "Why should I continue SEO once I have good rankings?"

42:24 - Pulling page speed reports on our own customer's websites

47:10 - Plugins for SEO

53:53 - "Our website already ranks high with SEO for many searches. Should we do Google Adwords PPC (Pay Per Click) if we already rank well?"

1:02:21 - How to beat Zillow in SEO

1:13:30 - Using Google suggestions vs Keyword tools